After having soft launched Persumi in 2023, I quickly found myself wanting to explore better ways to promote the product. Unfortunately, most of digital marketing products are focused on three main areas: 1. Keyword bidding, e.g. Google Ads or Facebook Ads 2. Cold outreach, e.g. Apollo 3. Search Engine Optimisation (SEO) They each has its own pros and cons. As an indie developer without a huge budget, none of these tools work effectively. The Challenges Keyword bidding and targeted ads are...

A few weeks ago I soft launched an MVP - you are looking at it right now. In this post I'll talk about the features, the tech stack and the globally distributed infrastructure behind building this MVP, and of course, with a sprinkle of learnings too. The "MVP" Deciding what makes up an "MVP" is always interesting - I've heard some saying if the product isn't embarrassing you're releasing it too late, and also if the product is embarrassing, you're not gonna make it. For me, I've always had th...