As a small business owner, you wear countless hats. Marketing is crucial, but your time and budget are precious resources. You hear about powerful tools like programmatic advertising, often used by big brands with deep pockets, and wonder: Can this actually work for my business? Is it worth the investment and the learning curve? It’s a valid question. Programmatic advertising — using technology to automatically buy and place digital ads in real-time — sounds complex, and frankly, it can be. But ...